Crypto Startup (Web3 social network) Relaunch
1. Overview
- Client: Crypto Startup.
In 2017, the startup pivoted from operating a cryptocurrency mining infrastructure to developing a cloud-based platform, albeit initially without any blockchain or token features. The first product iteration gained some early traction but had no crypto integration or monetization strategy, meaning there was no sustainable revenue stream to support growth. - Industry: Web3, Cloud solutions
- Services: Consulting Services, Relaunch
2. Challenge
Initial product was cloud-based with no blockchain/token integration (no crypto element).
New Web3 platform iteration suffered low user retention and lacked a monetization model.
Faced intense competition in an increasingly crowded Web3 ecosystem.
Our aim was … .
3. Solution
Tokenomics Implementation: Designed and launched a token economy (including a pre-ICO token sale, early-bird bonus incentives, and fiat payment integration via Visa/Mastercard).
Growth Programs: Introduced a referral program and bounty campaigns to accelerate user acquisition and engagement.
Community Strategy: Developed strategic community partnerships to expand market reach and foster user loyalty.
We understood that … .
4. Results
User Growth: Active user activity doubled (2×) post-relaunch.
Higher Retention: User retention increased ~40%, indicating significantly improved engagement.
Investment Secured: Attracted a strategic investor, providing new funding and industry validation.
Conclusion: This successful outcome highlights how targeted growth strategies – supported by effective strategic mentorship and advisory – can transform a struggling Web3 project into a thriving venture, with measurable gains in user metrics and business sustainability.
