Product Strategy Consulting

1. Overview

2. Challenge

Stalled Project: A crypto-neobank initiative was in development for 2 years with no product launch, essentially a long-term construction with no market entry.

Investor Confidence Eroding: Continued delays and lack of tangible progress meant investors were losing faith. Weak governance and unclear direction exacerbated concerns, as investors prioritize strong, aligned leadership teams.

No Formal Leadership: The startup lacked a defined management structure (no CEO or COO in place). This absence of leadership and governance was a major red flag – a dysfunctional or missing leadership can sink investor confidence, making it impossible to attract new funding.

Our aim was … .

3. Solution

New Executive Leadership: Appointed an interim CEO and COO to take charge. Restructured the governance model, established clear accountability, and provided the strategic direction that had been missing. (It’s common for VCs to bring in experienced managers to steer startups during critical phases.)

Operational Overhaul & Compliance: Introduced formal processes and OKRs (Objectives & Key Results) to align the team and track progress. Conducted a full audit of legal and IP rights and built compliant corporate structures. Ensured the venture met all regulatory requirements – even obtaining registration as a licensed Virtual Asset Service Provider (VASP) in Argentina for lawful crypto operations. (Addressing legal/regulatory gaps was crucial, as missing compliance can scare off investors.)

Product Development & Planning: Fast-tracked the development of a Minimum Viable Product (MVP) and finally launched the neobank platform to a pilot market. Alongside the product, crafted investor-ready financial models and a robust go-to-market strategy, demonstrating a credible path to revenue. This comprehensive planning helped transform the venture into a formally structured, financially sound business ready for scale.

We understood that … .

4. Results

MVP in Production: The once-stalled crypto-neobank is now live – the MVP went into production, meaning real users can manage digital assets on the platform. This tangible progress validated the business concept and rekindled stakeholder enthusiasm.

Regained Investor Trust: With strong leadership and a clear roadmap, investor confidence was restored. The interim CEO/COO team delivered final reports, financial forecasts (prognosis), and strategic analyses as a comprehensive recommendation package for existing and potential investors. These in-depth documents provided transparency and a realistic growth plan, addressing prior concerns and aiding due diligence.

Venture Capital Ready: The company emerged with solid governance, compliance credentials, and a working product – essentially ready for venture capital investment. It now operates under a proper corporate and regulatory framework (registered VASP, audited and compliant), and has a clear strategy for scaling. In summary, what began as a long-term stalled project was relaunched into a viable fintech business, equipped with the formal structure and financial rigor to pursue growth and attract new investors.

Conclusion: The importance of leadership and compliance in investor decisions is well-documented. Baola’s regulatory status as a licensed crypto service provider in Argentina is noted on its official site, underscoring the successful compliance work during the relaunch.