PR agency (white-label partnership)
1. Overview
- Client: PR agency
- Industry: PR, Advertising, Marketing
- Services: Consulting Services, Scaling Strategy
2. Challenge
Demand for traditional PR services was declining.
Clients were demanding more digital, scalable content formats.
The agency had no new product line to upsell or differentiate its services.
Our aim was … .
3. Solution
Partnered to integrate an AI avatar platform as a white-label service
Introduced full-service options (AI video “spokesperson” clips, branded digital content)
Trained internal team on the new offering and updated pricing model
We understood that … .
4. Results
Upsold the new AI avatar service to existing clients with minimal acquisition cost
Achieved ~25% revenue growth in the first 3 months of launch
Repositioned as a forward-looking, tech-savvy agency in the market
Conclusion: … .
