From outsourcing to product

1. Overview

2. Challenge

Stagnation: The company has been on the market for 30+ years, focused on outsourcing.
No product portfolio.

Obsolete internal processes: Dependence on “hours” and low margins.

No portfolio.

Our aim was … .

3. Solution

New Executive Leadership: To address these challenges, company leadership — with active involvement from the COO — launched a comprehensive business model diagnosis. The goal was to identify new revenue opportunities, streamline delivery, and realign the company for long-term growth.

The transformation program included:

Strategic pivot: Designing a roadmap to move from pure service delivery to a balanced product–service model.

R&D and innovation: Establishing internal research units to convert repeatable client solutions into proprietary intellectual property.

Pilot product lines: Launching immersive learning platforms and enterprise gamification modules to test market fit and generate new demand.

Commercial alignment: Integrating upselling and cross-selling strategies, ensuring existing outsourcing clients could adopt new products alongside services.

This structured approach allowed the company to evolve from being a project-only outsourcer into a hybrid innovator with a scalable offering.

We understood that … .

4. Results

The transformation delivered measurable results across financial performance, brand positioning, and long-term resilience: 

New revenue engine: The first product launches secured entirely new client segments and diversified income streams beyond outsourcing.

Margin growth: Transitioning to SaaS and licensing models generated higher, recurring margins compared to traditional contracts.

Brand repositioning: The market began to see the company not only as a trusted outsourcing provider, but also as a product innovator.

Long-term resilience: Dependence on fluctuating project-based contracts was reduced, creating a more predictable, scalable growth model.

Partnership appeal: The repositioning attracted strategic alliances and expanded investor interest, opening the door to future growth opportunities.

Conclusion: By evolving from a traditional outsourcing firm into a product-driven innovator, the company repositioned itself for sustainable success. With new revenue streams, stronger margins, and enhanced brand perception, it built the foundation for long-term resilience in a rapidly changing technology market.