Fintech platform LATAM expansion
1. Overview
- Client: Fintech platform
The fintech platform had been operating in Europe, but the market there was saturated with competitors, leaving little room for further growth. Various regulatory requirements across different European countries also created friction, hindering expansion and limiting how the company could adapt its product in each market. Facing these constraints, the company realized it needed to develop a new growth strategy focused on a region that offered significant scale yet remained underserved by similar services. - Industry: Fintech, Neobanking
- Services: Consulting Services, Go-to-Market Strategy
2. Challenge
European fintech market was saturated with competition, limiting growth.
Fragmented EU regulations hindered expansion and constrained product flexibility.
A new growth strategy was needed in a scalable, underserved region.
Our aim was … .
3. Solution
Secured first active clients in Brazil within 3 months of launch.
Monthly recurring revenue (MRR) increased by 20% post-launch.
We understood that … .
4. Results
Secured first active clients in Brazil within 3 months of launch.
Monthly recurring revenue (MRR) increased by 20% post-launch.
LATAM expansion became a highlight for investors, attracting new venture capital interest.
Conclusion: … .
